Facebook/Instagram Retargeting (Beta)
Facebook/Instagram retargeting allows small businesses to show Facebook news feed ads, right-hand side ads & instagram ads to people who have recently visited their website. Ads are shown on devices to users signed into Facebook or Instagram. Social ads like Facebook and Instagram are available for beta access advertisers through the Geobid platform. Request beta access today!
Why Your Business Needs Retargeting
On average, only 2% of website visitors convert their first time they visit a website (make a purchase, submit a form, etc). With retargeting, marketers are able to shows targeted ads to the other 98% who did not convert to get them to return to your website and finish the conversion.
Retargeting Ads Work
Retargeting dramatically increases conversions and sales by simply showing targeted ads to customers who have recently visited your website. On average advertisers see a 10:1 ROI from retargeting. That means for every $1 spent, retargeting brings you $10!
Retargeting works by placing an invisible piece of code or “pixel” on your site which places a cookie in the visitor’s web browser. Our cookies only know that the user has visited your site, we do not collect any personally identifiable information about the user.
When the user lands on Facebook or Instagram, the cookie talks to the website/app and bids in a real-time auction (within 100 milliseconds) to buy ad space on their New Feed or right-hand side bar. Once Geobid wins the auction, we display your ad on Facebook/Instagram and your retargeting campaign goes to work!