Healthcare Retargeting Platform

Retargeting for Healthcare Providers is a priority for Geobid. Two of Geobids earliest retargeters were a large cancer care center and a medium sized orthopedic surgeons group. They were unable to find an inexpensive self serve platform that gave them the access to all of the best Ad inventories and publishers. They then discovered Geobid and found that we offer a no contract, no minimum ad spend solution with all of the features that are best for Healthcare Providers. These features include:

  • Single Universal Tracking Pixel
  • Multisite Management
  • Conversion Tracking
  • Advanced Segmenting
  • Image Ads
  • HTML 5/Slideshow Ads
  • Video Ads
  • Zip Code Targeting
  • Email Retargeting

Many potential patients will visit 5 or more Healthcare websites before they contact the first medical practice, imaging center, physical therapist, chiropractor or naturopath. These potential patients will do extensive research due to the fact that their health and well being are at stake. This research can take days or even weeks. Web retargeting keeps putting your ads in front of these potential patients when they are browsing the internet, reading news and sports, sites or checking Facebook and Instagram. Healthcare providers that retarget have a much higher version rate than those which don’t.

Geobid Account Managers are expressly trained to handle Healthcare Retargeting. They will show you how to set up your campaigns. Specifically:

  • How to set up your budget
  • How to set you’re Ad frequency (ie. how often each ad is shown)
  • How to set your campaigns to bring visitors who are seeking specific medical treatment to specific landing pages (ie. previous cancer care search visitors are shown your cancer care ads which land on your cancer care pages)
  • How to create different ads to show the same visitor (ie. one ad showing your effective orthopedic surgery technique, and another ad touting your rapid recovery rate)
  • How to show one set of ads to a visitor who looked at one of your Healthcare services, and a different set to a different visitor who viewed a different healthcare service

The longer you run your campaign, the more potential patients/former web visitors will see your ads. Once a potential patient satisfies your conversion goal (such as submitting a “contact us” form), they will no longer be shown your ads. Now it’s up to you, a successful Healthcare Provider, to do the easy part and convince them that they need your medical services!

Start your first campaign today

We’ll help you each step of the way to get your campaigns up & running fast.