Law Firm Retargeting Platform

Law Firm Retargeting is near and dear to the hearts of the Geobid Founders. With the advent of “ad discrimination” (ie, the prohibition of criminal law ads and family law ads by the world’s largest retargeting platform), Geobid’s founders (a Law Firm owner and the Law Firm’s marketing manager) were left without an inexpensive self serve option that included all their chosen Ad Inventories/Publishers. The founders also designed Geobid with all of the features that were best for consumer Law Firms. These features include:

  • Single Universal Tracking Pixel
  • Multi-Site Management
  • Conversion Tracking
  • Advanced Segmenting
  • Image Ads
  • HTML5/Slideshow Ads
  • Video Ads
  • Zip Code Targeting
  • Email Retargeting

Studies have shown that approximately 97% of legal clients will visit 3 to 5 lawyer web sites before contacting the first law firm or lawyer. Potential legal clients do research due to the fact that the stakes are high in a criminal case, a family law case, a personal injury case, and just about any other legal case which involves freedom, child custody, or money. This research process can take days or even weeks. Web retargeting keeps putting your ads in front of these potential clients when they are browsing the internet, reading news and sports sites, or checking Facebook and Instagram. Law Firms that retarget have much higher conversion rates than those which don’t.

Geobid Account Managers are specially trained to handle Law Firm Retargeting. They will show you how to set up your campaigns. Specifically:

  • How to set your budget
  • How to set your Ad frequency (ie, how often each ad is shown)
  • How to set your campaign to bring specific case types to specific landing pages (ie, previous DUI search visitors are shown DUI ads which land on DUI pages)
  • How to create different ads to show to the same visitor (ie, one P.I. ad showing a past victory, and another P.I. ad touting your no recovery/no fee guarantee)
  • How to show one set of ads to a visitor who looked at one of your services, and a different set to visitor who viewed a different service

The longer you run a campaign, the more potential clients/former web visitors will see your ads. Once a potential client satisfies your conversion goal (such as submitting a “contact us” form), then they will no longer be shown your ads. Now it’s up to you, a successful lawyer, to do the easy part and convince them they need to retain your Law Firm!

Start your first campaign today

We’ll help you each step of the way to get your campaigns up & running fast.