Retargeting for Car Dealerships

All successful Car Dealerships now have a website that their available car inventory, which is updated daily. Web retargeting is a necessity in order for any Car Dealership to thrive. Most dealerships have been stuck using a manage platform, which required a lengthy contract and expensive monthly fee. Geobid offers a self-serve solution that requires no contract, no minimum ad spend and contains all of the features that are best for Auto Dealerships. These features include:

  • Single Universal Tracking Pixel
  • Multisite Management
  • Conversion Tracking
  • Advanced Segmenting
  • Image Ads
  • HTML 5/Slideshow Ads
  • Video Ads
  • Zip Code Targeting
  • Email Retargeting

Many potential car buyers will visit 5 or more Car Dealership websites before they contact the first one. These potential car buyers will do their research due to the fact that the same vehicle model with similar mileage can vary drastically in price from dealership to dealership. This research can take days, weeks or even months. Web retargeting keeps putting your ads in front of these potential car buyers when they are browsing the internet, reading news and sport sites, or checking Facebook and Instagram. Car Dealerships that retarget have a much higher conversion rate than those which don’t.

Geobid Account Managers are expressly trained to handle Car Dealership retargeting. They will show you how to set up your campaigns. Specifically:

  • How to set up your budget
  • How to set your Ad frequency (ie. how often each ad is shown)
  • How to set your campaign to bring visitors who are seeking specific vehicle models to specific landing pages (ie. previous Jeep seeking visitors are shown your Jeep ads which land on your Jeep inventory pages)
  • How to create different ads to show the same visitor (ie. one ad showing your extensive car inventory, and another ad touting your service department’s satisfaction rating)
  • How to show one set of ads to a visitor who looked at one of your services (ie. truck sales), and a different set to a different visitor who viewed a different service (ie. brake jobs and general maintenance)

The longer you run your campaigns, the more potential car buyers/former web visitors will see your ads. Once a potential car buyer satisfies your conversion goal (such as submitting a “contact us” form), they will no longer be shown your ads. Now it’s up to you, successful Car Dealership, to do the easy part and convince them that they need to purchase one of your vehicles…Now!

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We’ll help you each step of the way to get your campaigns up & running fast.