Retargeting for Insurance Companies and Agencies

Insurance Web Retargeting is now a necessity in order for an Insurance Company or an Insurance Agency to become successful and thrive. Most insurance offices were stuck using Google Remarketing, which only gave you access to approximately 80% of the available internet ad inventory. Until now, there was not an inexpensive self serve option which included all of the preferred ad inventories and publishers. Geobid has been designed to include all of the features that are best for consumer Insurance Companies and Agencies. These features include:

  • Single Universal Tracking Pixel
  • Multisite Management
  • Conversion Tracking
  • Advanced Segmenting
  • Image Ads
  • HTML 5/Slideshow Ads
  • Video Ads
  • Zip Code Targeting
  • Email Retargeting

Many consumers will visit 3-5 Insurance websites before contacting the first Insurance Agency or company. Potential Insurance customers will do their homework due to the fact that coverages, deductibles, exclusions and rates can deviate so drastically. This research process can take days or even weeks. Web retargeting keeps putting your ads in front of these potential customers when they are browsing the internet, reading news and sports sites, or checking Facebook and Instragram. Insurance Companies that retarget have a much higher conversion rate than those which don’t.

Geobid Account Managers are specially trained to handle Insurance Company Retargeting. They will show you how to set up your campaigns. Specifically:

  • How to set up your budget
  • How to set your Ad frequency (ie. how often each ad is shown)
  • How to set your campaign to bring specific insurance product seekers to specific landing pages (ie. previous motorcycle insurance search visitors are shown motorcycle insurance ads which land on motorcycle insurance pages)
  • How to create different ads to show to the same visitor (ie. one ad showing how quickly an adjuster will respond to help after an accident, and another ad touting your customer satisfaction rating)
  • How to show one set of ads to a visitor who looked at one of your services, and a different set to a visitor who viewed a different service

The longer you run a campaign, the more potential customers/former web visitors will see your ads. Once a potential customer satisfies your conversion goal (such as submitting a “contact us” form), they will no longer be shown your ads. Now it’s up to you, a successful Insurance Agent, to do the easy part and convince them that they need to purchase your product!

Start your first campaign today

We’ll help you each step of the way to get your campaigns up & running fast.