Universal Tracking Pixel (UTP)
The benefit to a universal tracking pixel is only having to implement ONE piece of code on your site for all your audiences. Other retargeting platforms make you place a different piece of code for each individual segment you create. This means one code for your “Home” page, one for your “About Us” page and so on. Geobid’s universal tracking pixel lets you create unlimited audience segments in your dashboard without having to edit your site for each one.