Web retargeting allows small businesses to show image, HTML5 and video ads to people who have recently visited their website. Ads are shown across 98% of the internet on websites like yahoo.com, linkedin.com, msn.com and many many more. Since we’re showing targeted ads to people who have recently visited your website, retargeting ads have a 200%-400% higher click-though rate (CTR) than traditional banner ads. Social ads like Facebook and Instagram are available for beta access advertisers through the Geobid platform. Request beta access today!
Why Your Business Needs Retargeting
On average, only 2% of website visitors convert their first time they visit a website (make a purchase, submit a form, etc). With retargeting, marketers are able to shows targeted ads to the other 98% who did not convert to get them to return to your website and finish the conversion.
Retargeting Ads Work
Retargeting dramatically increases conversions and sales by simply showing targeted ads to customers who have recently visited your website. On average advertisers see a 10:1 ROI from retargeting. That means for every $1 spent, retargeting brings you $10!
You have the power to control how many ads a user is served to control your brand and not over serve your audience. Simply set frequency caps on your campaigns to limit how many ads are served to a user per hour, day or lifetime.
Retargeting works by placing an invisible piece of code or “pixel” on your site which places a cookie in the visitor’s web browser. Our cookies only know that the user has visited your site, we do not collect any personally identifiable information about the user.
When the user lands on one of our 15,000,000+ publisher sites like yahoo.com, the cookie talks to the website and bids in a real-time auction (within 100 milliseconds) to buy ad space on their website. Once Geobid wins the auction, we display your ad on the publishers website and your retargeting campaign goes to work!